The FIVB invests heavily on social media platforms in order to spread the reach of volleyball. These actions are the results of the institution’s self proclaimed long term goal to make volleyball the number one family sport entertainment in the world. According to the institution, this ultimate goal will be reached by working on nine short term goals, three of them which deal directly with social media: increase FIVB‘s exploitation of digital media, make FIVB events coverage accessible worldwide, and grow the number of volleyball players and consumers worldwide.
This week, the institution was able to celebrate a big step towards these goals when its official Instagram account reached the 400,000 followers mark. This shows that the popularity of FIVB‘s account is quickly growing, transforming it in one of the best sources for volleyball content, which is further exemplified by the five million likes it received in 2017.
The institution used many strategies to make this happen, including the use of its hashtag #ShareTheVolleyLove that fans and players all over the world helped to share. The hashtag was used to spread volleyball highlights, interviews, and volleyball tips. With both the men’s and women’s world championships right around the corner, fans can expect a new campaign soon that will help to drive FIVB‘s digital reach ever further.
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