World Championship Gold Medal Match Draws Massive Ratings in Italy

  0 Braden Keith | October 21st, 2018 | European volleyball, International Volleyball, News

While attendances in Japan for the Women’s Volleyball World Championship were underwhelming for sponsors and the hosts, televisions in Italy were through the roof.

According to Rai, the rights-holder in Italy, over 14 million Italians won the gold medal match between Italy and Serbia, which Serbia won in 5 sets for their first World Championship. That gives them a 36.1% share with an average of 6,313,000 spectators, and a peak of 8 million fans (43.1%).

That means that, at one point in the match, 1 out of every 7.5 Italians were watching the match. By comparison, the 2018 Super Bowl drew an average audience of 103,000,000 viewers in the US, which means 1 in every 3.15 million. By a better comparison, the match, at its peak, drew almost the same share as the most-watched matches in Italy of the 2018 men’s soccer World Cup tournament, where Belgium and Brazil drew just over a 44% share.

For another comparison, the opening match of the 2018 Men’s Volleyball World Championships, between Italy and Japan, drew about a 9.6% share – r 1.7 million people watching. That match was hosted at the Foro Italico in Rome.

The match aired on Rai2 in Italy. Rai 2 is a free-to-view station in Italy broadcast by RAI, the country’s public broadcaster, meaning that everyone in Italy with a television receives the station free of cost.


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About Braden Keith

Braden Keith

Braden Keith is the Editor-in-Chief and co-founder of Braden's first foray into sports journalism came in 2010, when he launched a swimming website called The Swimmers' Circle. Two years later, he joined as a co-founder. Long huge fans of volleyball, when Braden and the SwimSwam partners sought an opportunity to …

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